Explore Sand Hill Topics: marketing tips

Christopher Lochhead, Co-founder and Partner - Play Bigger Advisors

CEOs of legendary businesses take positioning seriously. They make a choice to be different, purposely positioning their companies to create or disrupt a very big market category. Here are six tips for positioning.

Philippe Bouissou, Managing Partner - Milestone Group & Mark Zawacki, Managing Partner - Milestone Group

At Milestone Group we set out to study top-line growth systemically – across industries, geographies, from startups to multinationals. What we found was quite surprising.

Rick Bennett

How can a new technology make it in a market flooded with weekly announcements from similar startups, all going after the same customers?

This paper discusses four important elements that need to be addressed as a foundation to create an effective marketing strategy.

This paper discusses how to think about using existing data as customer intelligence, learn from it, and then incrementally improve on it over time – an evolutionary approach rather than a revolution.