Software Pulse

Business Strategy for Software Executives

January 3, 2006

MR Rangaswami

Looking Ahead to 2006 presents a wrap-up of the most insightful, forward-looking opinion pieces of the past year.

It is an exciting time to be part of the software business. The technological and business model changes our industry is experiencing (see "Seismic Shifts for the Software Market") present tremendous opportunities - and challenges - for both incumbent and startup software vendors.

Few will dispute the major trends going on in the software industry. But many experts debate the degree to which each trend will impact the business - and exactly when the impact will be felt. As we look towards the new year, reviews the opinion pieces which speculate about the industry's future.

Happy New Year!

M.R. Rangaswami

10 New Opportunities for Software Vendors
The confluence of new technologies, emerging business models and globalization leads to big business prospects for software companies.
By Romesh Wadhwani, Symphony Technology Group

Navigating Software's "New World"
The combination of globalization and open source spells opportunity for the software industry.
By Kim Polese, SpikeSource

The Next Wave of Open Source: Applications
Here's why the application market is ripe for Open Source offerings - and which applications will gain traction the fastest.
By Larry Augustin

Launching a Software Pricing Revolution
Sellers must improve price-benefit alignment in order to grow software industry sales.
By Erik Keller, Wapiti

New VC Rules for On-Demand Software
Expansion round specialists, Insight Venture Partners, provide their list of must-haves for investing in on-demand software companies.
By Deven Parekh and Peter Sobiloff, Insight Venture Partners

The Four Cs of Software Success
A new enterprise software industry will require new tactics to succeed in what will be an intensely competitive and efficient business.
By Mike Nevens, Retired Managing Partner, McKinsey & Co. High Tech Practice

Software for Everyone
Globalization experts Iain Morris of AMD, Nicholas Negroponte of MIT and Teresa Peters of discuss the dreams and realities of providing technology to developing countries. By Maryann Jones Thompson, Sand Hill Group

Software 2006 Discount Extended to January 6!

Here's a holiday gift: bring yourself and two colleagues to Software 2006 for $1,195 - a $1,595 value - if you register before Friday, Jan. 6.

You'll be one of the 2,500 software CEOs, VPs, CIOs, investors, media, analysts and other professionals to gather at the Santa Clara Convention Center on April 4-5, 2006 for Software 2006, the single most important event for software business leaders.

The conference theme - Unifying the Ecosystem - will fuel productive debate about software industry challenges and solutions. Find out more at

Predictions for 2006

It's that time of year again: every analyst, consultant and industry-watcher must share his or her predictions about what 2006 will bring for the software business. Industry analysts like Gartner and IDC have provided their macro forecasts for the technology market. Here are the opinions of the enterprise software experts.

Web, Schweb - Enterprise Predictions for 2006
Consumer tech and Web 2.0 trends may be getting all the attention but here are the market moves that will shape enterprise IT buying.
By Vinnie Mirchandani, Sourcing World Partners

Five Themes for 2006
A mix of old and new developments will drive IT spending higher in 2006.
By Bruce Richardson, AMR Research

Software's New Economic Drivers
The maturation of the technology industry means software vendors can watch macro economic measures - as well as IT market developments - as indicators of future growth, valuation and stock performance. Here are the trends to watch.
By Rick Sherlund, Goldman Sachs

Already Missing 2005?

Don't miss the review of the stories that best typified the software business last year.

Poll: Your Prediction for 2006?

The analysts have had their say. What do you think? What will be the story which best represents the software business in 2006?
Take our Pulse Poll >>

More at

Lots more "year-ahead" and "year-in-review" stories from around the Web.
Read the most important enterprise software industry news of the week >>

Edge Dynamics receives $12 million.
Monitor the latest software venture capital deals >>

Unica buys MarketSoft.
Size up last week's software M&A deals >>

New senior VPs at SOA software.
See who's made it to the top in our list of recent software executive appointments >>

Send us your feedback on this newsletter and the site.

Parting Thought

"Amateurs hope. Professionals work."
-- Garson Kanin

Courtesy of Malcolm Kusher, The Kushner Group