Software Pulse

Business Strategy for Software Executives

February 2, 2010

Holly Ripley-BoydIts 2010. Why are You Still Outsourcing?

A conversation with Holly Ripley-Boyd of Ness Software Product Labs reveals how the changing nature of partnerships in the software development lifecycle has increased the importance of outsourcing.

By Maryann Jones Thompson,

In the old days ISVs and software product centric organizations built their software products by hiring the best architects, software engineers, and developers money could buy. In order to take advantage of worldwide talent and cost arbitrage many companies established captives (offshore sites staffed by company employees). Companies also outsourced various aspects of the software product life cycle, with varying success.

Finally a new class of company emerged: the software development specialist. Ness Software Product Labs was one of the early firms to focus specifically on the “Offshore Product Development market” and helped define the market by establishing discrete Software Product Labs for ISVs and customers reliant on professional grade software to generate revenue. These extended development centers provide ongoing customer-focused services across the entire Software Product Life Cycle.

In this Q&A with Holly Ripley-Boyd, President of Ness Software Product Labs, we learn more about the genesis of this market, the coming evolution “beyond outsourced product development” and its potential increase the power and potential of outsourcing.


New Blog: Read the Week in the Cloud

Kamesh Pemmaraju recaps the latest news, deals and thought leadership in the cloud computing space. Read this weeks post on barriers to adoption, challenges for government customers, the shakiness of traditional IT shops, and the potential of Apples iPad in the cloud.

Rethinking Business Models for the New Economy

Jan Hichert Jan Hichert of Astaro says the rise of small and mid-sized businesses will create a greater need for software companies to focus on customer needs. Read more in this post to the Blog, “New Era, New Thinking.”

What Jack Bauer Can Teach Software Marketers

Britton ManascoBritton Manasco of Manasco Marketing Partners says software marketing is not unlike the counterterrorism unit on the television drama “24.” Read why we are all working against the clock in this post to the Blog on software marketing.

Poll: Why are You Outsourcing?

In today's competitive economy, why does your company outsource?
Take our Pulse Poll >>

Top Software Stories of the Past Week

  1. Microsofts enterprise sales fizzle. (InformationWeek)

  2. McNealys bittersweet memo bids good-bye to Sun. (

  3. Informatica acquires Siperian. (Information Management)

  4. Technology industry faces more acquisitions, mergers. (BusinessWeek)

  5. Database wars: IBM, Oracles Ellison trade zingers. (Computerworld)

The Latest Software Business News

All Headlines: Oracle announces Sun-Java roadmap.

VC Activity: European SaaS vendor Mimecast receives $21 million.

M&A Deals: CDC Software buys PeoplePoint software.

Executive Moves: NetSuite names Gary Wiessinger Vice President of Product Management.

Quote of the Week

The more applications (and therefore business intelligence (BI) data sources) are moved into the cloud, the fewer reasons there may be to build and operate BI applications in-house.

— Forrester analyst Boris Evelson on the advance of SaaS BI in 2010

Share Your Insight wants to publish your opinions. Email your insight on the software business to editor, Maryann Jones Thompson (



OpSource delivers a complete Web operations solution for software as a service and web companies. Many of the largest software companies and the most innovative web companies have selected OpSource as their Web operations partner. By doing so, they are able to focus their resources on building on-demand businesses, rather than investing in and managing the complex and costly infrastructure 24x7, staff and services necessary for successful web application delivery. Providing everything but the application itself, OpSource is the only Web operations company whose customers pay only for what they sell, not for the resources they consume.
Find out more.


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