More dimensions are being added to contextual marketing, especially with big data, fast data and advanced analytics coming into the mainstream, allowing communication service providers and telcos to stay relevant to subscribers.
C-level executives often can’t agree on who is responsible for what when it come to a digital business transformation. This article discusses strategies and avoiding roadblocks during the process.
Internet-connected devices produce huge volumes of data. To harness this data tsunami for competitive advantage, organizations are creating new ways to apply technology to ensure insight and agility.
This white paper highlights some of the operational challenges that advertising firms face today and illustrates how deploying NetSuite can help agencies run their operations more effectively.
Ireland is playing an outsized role in advancing Internet of Things applications.