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Sales & Marketing

Contextual Marketing 2.0 for Telcos is More Than Marketing

Pravin Vijay, Director-Marketing - Flytxt

More dimensions are being added to contextual marketing, especially with big data, fast data and advanced analytics coming into the mainstream, allowing communication service providers and telcos to stay relevant to subscribers.

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Leadership

Overcoming the Digital Business Disconnect

Joan Wrabetz, Chief Technology Officer - QualiSystems

C-level executives often can’t agree on who is responsible for what when it come to a digital business transformation. This article discusses strategies and avoiding roadblocks during the process.

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Big Data

Three Business Requirements for the Connected Age

Suresh Balasubramanian, CEO - LiveHive

Internet-connected devices produce huge volumes of data. To harness this data tsunami for competitive advantage, organizations are creating new ways to apply technology to ensure insight and agility.

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Run Your Advertising Agency More Efficiently with NetSuite

This white paper highlights some of the operational challenges that advertising firms face today and illustrates how deploying NetSuite can help agencies run their operations more effectively.

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Internet of Things

Island Incubator: Ireland and the Cognitive Internet of Things

Leo Clancy, Head of Technology, Consumer & Business Services - IDA Ireland

Ireland is playing an outsized role in advancing Internet of Things applications.