Improving Software ROI for Your Customers
A new study of buyers and sellers uncovers which strategies - and which parties - are driving the success of enterprise software deployments.
By Chris Dowse, Neochange
Today’s challenging economy is driving software buyers to demand new levels of productivity and value from their enterprise software solutions. At the same time, software vendors are working to meet the needs of their clients while navigating an increasingly complex world of technologies and business models.
Achieving Enterprise Software Success-2009, a research initiative of Neochange, SandHill.com and the TSIA, pulls back the curtain on the drivers, expectations and responsibilities surrounding the concept of software “success.” The 2009 survey of 353 software buyers and sellers yielded new insight into today’s IT environment.
The proliferation of technology combined with intricate organizational dynamics has raised the level of business IT complexity to the point of holding back software success. This excerpt from the study’s findings looks at both buyer and seller perceptions of who and what is driving the ROI on software deployments today.
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A Product Strategy Mantra: Standardize and Simplify
Mrugendra Shintre of Cognizant Technology Solutions presents the benefits of simplifying and standardizing product offerings in this post to the SandHill.com Blog, Enabling Innovation.
How SaaS Solution Marketing is Different
Peter A. Cohen of SaaS Marketing Strategy Advisors explains how the messages, audiences and processes of SaaS marketing differ from that of on-premise software marketing in this post to his SandHill.com Blog on marketing.
Publish Your Perspective!
SandHill.com wants your opinions. Send your thoughts on the enterprise software industry to SandHill.com editor, Maryann Jones Thompson (email@example.com) and have your opinions published on our site.
McKinsey on the Online Medical Records Opportunity
Part of the US economic stimulus program, EMR is a technology whose time has come. Whether or not it can deliver on its promise, it will change health care profoundly. Read more about the opportunity for software vendors in this article from The McKinsey Quarterly.
The Week in Review: Fired Up!
All eyes on Windows 7; plus FCC vs. Apple, Oracle faces new Sun roadblock, while Google and Microsoft Tweet. Read these stories and more software news of the week in the latest SandHill.com Software News Summary.
Poll: Responsible for Software Success?
Which group is most responsible for software success?
Take our Pulse Poll >>
Last week, readers voted on the biggest mistake SaaS vendors can make.
Give us your opinion and see the results >>
More at SandHill.com:
SAP earnings rise as sales sink.
Read the most important enterprise software industry news of the week >>
RedSeal Systems raises $12 million.
Monitor the latest software venture capital deals >>
Cisco to buy ScanSafe for $183 million.
Size up last week’s software M&A deals >>
SPSS founder Norman Nie named CEO of REvolution Computing.
See who’s made it to the top in our list of recent software executive appointments.
Send us your feedback on this newsletter and the SandHill.com site.
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— Peter Sinclair
Courtesy of Malcolm Kusher, The Kushner Group
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