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HP's Software Transformation Cloudy without Consumer Channel to Market

Jeffrey M. Kaplan, Managing Director - THINKstrategies

HP's plans to jettison its Personal Systems business in order to focus its corporate efforts on building its enterprise software presence runs the risk of overlooking the most important trend transforming the tech marketplace today—the consumerization of IT.

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The Evolution of the IaaS Model and the Cloud: Interview with CloudSwitch VP of Products

Kamesh Pemmaraju, VP of Product Marketing - Mirantis

CloudSwitch's innovative software solution enables enterprises to on-ramp their existing applications to the right cloud computing environment securely, simply and without changes. The company spent the past year testing its software with a number of paid Beta engagements and officially launched the commercial version of their enterprise software at the Structure 2010 Conference. Ellen Rubin is the Founder and Vice President of Products at CloudSwitch. I spoke with Ellen about the drivers behind the evolution of the Infrastructure-as-a-Service (IaaS) model and about customer concerns and pain points as they make the switch to IaaS and the Cloud.

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Battle in the Cloud

M.R. Rangaswami, Co-Founder - Sand Hill Group

The cloud computing marketplace is expanding rapidly with customers adopting a variety of technologies, models and strategies to drive business value in their companies. Sand Hill Group's "Leaders in the Cloud" study found that the multitude of approaches to cloud success has not only led to a debate over solutions but also to controversy over terminologies. In this article, Sand Hill Group Cloud Research Director Kamesh Pemmaraju, Appiro CEO Chris Barbin, Eucalyptus Systems CEO Marten Mickos, and salesforce.com Director of Platform Research Peter Coffee present their perspectives on what "counts" in the rapidly emerging "Battle of the Cloud."

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Complex Times Demand Simpler Solutions

Jeffrey M. Kaplan, Managing Director - THINKstrategies

The resignation of Leo Apotheker as CEO of SAP is the latest example of the escalating pressures facing legacy software executives as the industry undergoes fundamental and traumatic changes driven by rapidly changing customer preferences and intensifying competition. ISVs that can clear away the complexities, and create simpler solutions and go-to-market strategies will be in the best position to survive and thrive in the coming decade.