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Meet the Challengers for Software Market Share in 2012

Kathleen Goolsby, Managing Editor -

SandHill’s sponsors and some of our frequent content contributors predict where we’ll see the biggest competitive battles in the software ecosystem in 2012 as well as how U.S. 2012 elections will impact the software world.

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Enterprise Cloud Migration: What if We’re All Wrong?

Scott Bils, Leader, Next Generation IT practice - Everest Group

Conventional wisdom says enterprise adoption of cloud services will accelerate as offerings become mature and enterprise friendly. Here are unexpected developments that could dramatically accelerate enterprise migration to the public cloud.

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HP's Software Transformation Cloudy without Consumer Channel to Market

Jeffrey M. Kaplan, Managing Director - THINKstrategies

HP's plans to jettison its Personal Systems business in order to focus its corporate efforts on building its enterprise software presence runs the risk of overlooking the most important trend transforming the tech marketplace today—the consumerization of IT.

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The Evolution of the IaaS Model and the Cloud: Interview with CloudSwitch VP of Products

Kamesh Pemmaraju, Senior Product Manager - Dell Inc.

CloudSwitch's innovative software solution enables enterprises to on-ramp their existing applications to the right cloud computing environment securely, simply and without changes. The company spent the past year testing its software with a number of paid Beta engagements and officially launched the commercial version of their enterprise software at the Structure 2010 Conference. Ellen Rubin is the Founder and Vice President of Products at CloudSwitch. I spoke with Ellen about the drivers behind the evolution of the Infrastructure-as-a-Service (IaaS) model and about customer concerns and pain points as they make the switch to IaaS and the Cloud.

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Battle in the Cloud

M.R. Rangaswami, Co-Founder & CEO - Sand Hill Group

The cloud computing marketplace is expanding rapidly with customers adopting a variety of technologies, models and strategies to drive business value in their companies. Sand Hill Group's "Leaders in the Cloud" study found that the multitude of approaches to cloud success has not only led to a debate over solutions but also to controversy over terminologies. In this article, Sand Hill Group Cloud Research Director Kamesh Pemmaraju, Appiro CEO Chris Barbin, Eucalyptus Systems CEO Marten Mickos, and Director of Platform Research Peter Coffee present their perspectives on what "counts" in the rapidly emerging "Battle of the Cloud."