Spring has Sprung and So Should New Sales and Marketing Practices
Thomas Pisello of Alienean presents advice on “Frugalnomics,” the B2B challenge of selling to buyers who are more empowered, skeptical and fugal, in this post to the SandHill.com blog, Best Practices: Software Sales.
SAP Cloud Webinar Series: Mastering the Cloud in 8 Easy Steps
The fourth quarter of 2010 saw a dramatic leap in the adoption of cloud computing, according to Sand Hill Group’s 2011 research data. More than 50 percent of business leaders Sand Hill interviewed implemented game-changing cloud solutions in the last six months. This first webinar in the series describes how small and midsized businesses are leveraging the cloud and provides guidance on how to spot the distinguishing characteristics of a “true” cloud solution. Click here to register.
Cloud Helps Software Companies Get to Market Quicker
Larry Steele of Savvis discusses moving away from traditional software development methodologies, time lines and structures in this post to the SandHill.com blog, SaaS Secrets for Success.
Expert Guidance for SMBs on Leveraging the Cloud
Kamesh Pemmaraju shares additional insight from Sand Hill Group’s 2011 cloud study in this post to his SandHill.com blog, Leaders in the Cloud.
SaaS Webinar Series: Making the Most (Money) with Your SaaS Offering
This information-packed SaaS webinar series is designed to help you succeed in the fast-paced and ever-changing SaaS marketplace. You'll hear from SaaS industry experts, including Jeff Kaplan, Managing Director of THINKstrategies and Jim Geisman, Founder of Software Pricing Partners, as well as SaaS thought leaders from Flexera Software. Each 30-minute webinar in the series will address key issues and provide strategies for optimizing the monetary potential of your SaaS offerings. Click here to register.
CEOs on Capitalism's Challenges
Four CEOs discuss the difficulties of managing an evolving business environment with the long term in mind, and of working with stakeholders and communities interested in more than bottom-line returns. Read their insights in this article from The McKinsey Quarterly.
Poll: Enabling Innovation
For your company’s most recent efforts in innovation and market differentiation, which of the following has been the most instrumental in achieving success?
Take our Pulse Poll >>
Top Stories from the Past Week
- Salesforce Buys Social Media Monitoring Company Radian6 for $326 Million (TechCrunch)
- Google Likely to Strike Deal with EU Antitrust Regulators, Says Expert (Computerworld)
- IEEE approves next WiMax standard (Network World)
- Software seeks acquisitions, improved ties with SAP (Reuters)
- Feds Redefine 'IT Worker,' As Tech Unemployment Falls (Information Week)
The Latest Software Business News on SandHill.com
All Headlines: Lawson Software takes page from Apple with Marketplace.
VC Activity: Bessemer Venture raises $1.6 bn venture capital fund to invest 255 in India.
M&A Deals: $800M software buyout: Epicore to be combined with Activant.
Executive Moves: Jim Johnson named Senior Vice President of Finance and Operations and CFO of Jaspersoft.
Quote of the Week
“Cloud Foundations was named that for a reason. The evolution to improving IT infrastructure is a continuous process and you're never really done.”
- Scott Crenshaw, VP and GM of the Cloud Business Unit at Red Hat
This Week's Sponsor
Flexera Software is the leading provider of strategic solutions for Application Usage Management; solutions delivering continuous compliance, optimized usage and maximized value to application producers and their customers. Flexera Software is trusted by more than 80,000 customers that depend on our comprehensive solutions - from installation and licensing, entitlement and compliance management to application readiness and enterprise license optimization.
Find out more.
Software Pulse is a publication of SandHill.com, the online resource for software business strategy.
Publisher: M.R. Rangaswami
Editor: Kathleen Goolsby
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