Getting Customer Data Integration Right the First Time
Leveraging multi-domain master data management takes CDI to the next level and enables software vendors and customers to realize a greater ROI from their investments.
By Ravi Shankar, Siperian
The early pioneers of Customer Data Integration (CDI) had a primary goal - to create the most reliable customer data for the company by bringing together and resolving inconsistent, and oftentimes incomplete, customer data which was at the time siloed in disparate applications across the enterprise.
The CDI promise was to have reliable customer data available to benefit a myriad of customer-facing operations in marketing, merchandising, contracting, account management and invoicing, to name a few. Focusing on these priorities, many organizations selected a CDI technology that enabled them to solely optimize customer data. Other enterprise data such as products, locations, and accounts, for example, were considered out of scope and not necessary for the initial CDI project. While incremental benefits were gained with this approach, many companies that were caught up in this early CDI gold rush soon realized in hindsight that their CDI projects missed the big picture.
Today, CDI models have evolved. By adopting multi-domain master data management (MDM), data integration moves beyond the single class of customer data and greatly improves the potential benefits of the technology.
Read more >>
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