Business Strategy for Software Executives
January 17, 2006
Growing from Startup to Grownup
Transitioning from a good, small software company to a great big one takes vigilance and willingness to experiment. Here are five strategies for success.
By Greg Gianforte, RightNow Technologies
$100 million. It is a big number any way you look at it. But in the software industry, it represents a significant threshold. Crossing $100 million in sales means a company has grown up.
I'm speaking from experience. At RightNow Technologies, our 3Q05 quarter puts us at over a $100 million annual bookings run rate. That's on top of being named one of the top most appreciated technology IPOs in 2004.
Going from startup to grownup is a major transition that not all software companies are fortunate enough to make. It impacts everything from culture to development to marketing. Here are five strategies that assisted our transformation to adulthood.
Disruptive Models Emerge
A review of the massive changes going on in the software business is daunting. Future growth of the industry may result mainly from fragmentation, "nicheification" and consolidation according to S. Sadagopan of Satyam in this week's post to the SandHill.com Blog on New Era, New Thinking.
Move to Innovate/Dominate
Don't miss Ray Lane's opinion piece from last week on what software companies need to do to survive this phase of industry evolution.
Is Search the Answer?
With all eyes on Google, David Hartzband of FutureSense Research takes a look at the future of search and what it will take to leverage the power of search to transform business computing over the next decade.
The SandHill.com Blog is ready for your perspectives. We publish insightful strategy and opinion pieces by a variety of software executives, analysts and professionals. If you would like to contribute a post, email firstname.lastname@example.org.
Big Keynotes at Software 2006
The biggest event in the software business takes place on April 4 and 5 in Santa Clara, Calif. and many of the industry's biggest players will be there. Ray Lane, C.K. Prahalad, Shai Agassi and David DeWalt will be the Software 2006 headliners. Add that to in-depth workshops and numerous networking opportunities and you'll get the biggest compilation of software business insight available anywhere. Find out more and register now at www.software2006.com.
Poll: Most Influential Company of 2006?
Which software company will be most influential to the software business overall in 2006?
Last week, SandHill.com readers picked the story which they thought will best represent the software business in 2006.
New IT Opportunities in Pharma
The pharmaceutical industry is also undergoing tremendous change. IT can help bring efficiency and innovation. Read the analysis in The McKinsey Quarterly.
More at SandHill.com:
A new profile of Silicon Valley 2.0.
Motorola Ventures backs Global Locate.
Mercury Interactive buys Systinet.
William Soward named CEO of Adaptive Planning.
Send us your feedback on this newsletter and the SandHill.com site.
"A thousand things advance; nine hundred and ninety-nine retreat: that is progress."
Courtesy of Malcolm Kusher, The Kushner Group
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Since its inception in 1982, a singular vision - The Network is the Computer - has propelled Sun Microsystems to its position as a leading provider of industrial-strength hardware, software and services that make the Network. Find out more at www.sun.com.
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