The Crazy, Complex World of B2B Marketing Today
Jeff Ogden of Find New Customers discusses the tsunami of change in B2B marketing and the need to know prospective buyers more than ever before in this post to the SandHill.com blog, Best Practices: Software Marketing.
Cloud Business Summit
Saugatuck Technology is pleased to announce the Cloud Business Summit, a one-day, invitation-only conference that will assemble approximately 150-200 senior business and IT leaders from midsize and large enterprises (non-vendor). The agenda has been special-purpose built to facilitate interaction and engagement, with a focus on fireside chats and panels so that attendees can hear first-hand from like-minded executives from other large enterprises who are moving forward with a variety of Cloud IT and Cloud Business strategies. The program explores what is possible, what is real, and what is not in the cloud today. To learn more about this special event, visit the event website at www.cloudbusinesssummit.com. To request an invitation, please contact us directly. In addition to targeting senior business and IT leaders, a limited number of invitations are available to senior investment and venture capital professionals.
Mobile Web Versus Native App
Roman Fihel of SoftServe discusses the main challenges in mobilizing existing apps and the use of hybrid app frameworks in this post to the SandHill.com blog, Mobile Moves.
Elasticity and Scale: Defining
Kamesh Pemmaraju shares additional insight from Sand Hill Group's 2011 cloud study in this post to his SandHill.com blog, Leaders in the Cloud.
SAP Cloud Webinar Series: Mastering the Cloud in 8 Easy Steps
The fourth quarter of 2010 saw a dramatic leap in the adoption of cloud computing, according to Sand Hill Group's 2011 research data. More than 50 percent of business leaders Sand Hill interviewed implemented game-changing cloud solutions in the last six months. The second Webinar in the series presents real-world examples of bottom-line business benefits that leading adopters of cloud computing are already realizing. Click here to register.
Using Your Sales Force to Jump-Start Growth
There's a reason it's called a sales force. Here are four innovative ways companies can use their sales reps to drive growth. Read about the critical elements that distinguish true sales leaders from also-rans in this article from The McKinsey Quarterly.
Poll: Outcome-Based Pricing
Which of the following best describes your company's situation for the next 6 – 12 months?
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Top Stories from the Past Week
- IBM Joins Forces with Over 45 Organizations to Launch Cloud Standards Customer Council for Open Cloud Computing (Virtual Strategy Magazine)
- Global Automotive Software Market to Reach $9.80 Billion by 2017 (San Francisco Chronicle)
- IBM Introduces New SmartCloud Enterprise Platform (ITPro Portal)
- Facebook Goes Open Source (NetworkWorld)
- Adobe launches Flex and Flash Builder software for cross-platform mobile apps (Computerworld)
The Latest Software Business News on SandHill.com
All Headlines: Global SaaS-based Web 2.0 Software Market 2009- 2013.
VC Activity: O.C. software firm receives $6 million.
M&A Deals: EMC Buys Network Security Company NetWitness.
Executive Moves: Chris Caposella named Senior Vice President of Microsoft's newly formed Consumer Channels and Central Marketing Group.
Quote of the Week
“I think we just don't care that much [about Microsoft] anymore. They used to be our big rival, but now it's kind of like kicking a puppy.”
- Jim Zemlin, Linux Foundation Executive Director
This Week's Sponsor
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Software Pulse is a publication of SandHill.com, the online resource for software business strategy.
Publisher: M.R. Rangaswami
Editor: Kathleen Goolsby
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