Executive Briefings

Segmentation for High Performance Marketers

High performance marketers recognize that market segmentation strategy is a journey and not a destination. Unfortunately, most marketers stop evolving their segmentation strategies due to a lack of data and customer intelligence, not because of their own lack of sophistication.

This step-by-step guide will show you how to evolve your segmentation strategies to drive revenue performance, using the data you have today, and then, over time, enhancing its sophistication.

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