Executive Briefings

Predictive Apps: The Next Big Thing in Customer Engagement

This report introduces predictive apps — applications that leverage big data predictive analytics to anticipate and provide the right functionality and content on the right device at the right time for the right person. 

The paper also describes the new mindset necessary for delivering predictive apps. 

Further, it advises application development and delivery professionals on how to prepare for predictive apps and an era of hyperindividual experience and digital disruption.

 

 

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