We are entering the age of pervasive commerce, where the experience of shopping is all about the consumer. By the year 2020, the next generation of the Internet, connected devices, and machine learning technologies will transform the way we live. Every digital experience will be contextual and individually tailored to people’s needs and wants. Highly personalized experiences will be delivered everywhere. Commerce, in particular how people buy and sell goods and services, will be revolutionized. Machine learning technologies that anticipate, guide, and help people decide will be a driving force in this evolution.
“Pervasive Commerce: How Product Intelligence is Enabling Shopping Experiences Tailored for You,” from Indix, a product intelligence platform provider, explains why product intelligence is critical to the commerce revolution.