Executive Briefings

Multi-channel Marketing: How to Get Started

Multi-channel marketing’s most recent evolution is from the vast number of possible customer interactions fueled by the Internet. What is new and evolving is driving multi-channel marketing at the right time, in the right places throughout the customer life cycle. But real-time marketing is highly complex, costly, and its transactional nature is not directly applicable to many industries, products, and services.

This paper will help you understand the customer life cycle as the starting point to effective multi-channel marketing, placing particular emphasis on lead generation, nurturing and qualification, and buying opportunities. It also will demonstrate how marketers can evolve their multi-channel marketing programs to take advantage of optimizing revenue at the right time throughout the customer life cycle.

White Paper Thumbnail Download

News You Can Use

Click here for recent news releases:

  • Enter weekly drawing for SandHill readers to win free book, "Heavy Hitter I.T. Sales Strategy"
  • Cloud adoption trends in Europe
  • New service apps platform for SaaS IT service & asset management
  • Book: A Whole New Engineer

 

 

 

 

 

 

 

 

Topics Related to this White Paper