Executive Briefings

Marketing Strategy Transformation: A Critical Step to Multi-channel Marketing and Right Time Revenue Optimization

For many marketing organizations, implementing multi-channel marketing to optimize revenue at the right time in the customer life cycle is an imperative, but elusive goal. Most believe multi-channel marketing strategy is about allocating budget, assigning channel roles to the team, and selecting and scheduling execution against those channels.

However, the foundation for creating a specific, timely, and sustainable multi-channel marketing strategy that produces separation from the competition is often ignored. There are four important elements that need to be addressed to put this foundation in place to create an effective marketing strategy.

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