Executive Briefings

Customer-Facing Product Configurators

A self-service, rules-based product configurator residing on a manufacturer’s website intuitively guides end users as they build customized products that match their configuration and performance needs while simultaneously remaining within the manufacturer’s configuration rules and limits.

A customer-facing configurator is like a virtual sales engineer helping customers build to suit while guaranteeing that only valid configurations and options are selected along with the associated CAD files, reducing both costly errors and factory resubmissions.

This paper presents insights on how manufacturers can determine if they need to offer an interactive, self-service product configurator on their website. It also describes i-MARK’s SaaS-based product configuration software and the results it delivers. Included are three steps that manufacturers need to follow in order to build a product configurator.

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