Most companies – whether large, midsize or small – can realize significant savings by focusing on internal data to eliminate bottlenecks and streamline their processes and procedures. But whose job is it to extricate the company from its data quicksand? And how do you determine what information to save and what to toss? This white paper from Avetta Global discusses five data deficiencies that, together, result in a company not knowing the information it needs to thrive. Solving data challenges and turning data into knowledge requires a human touch, not just a technology solution. The paper explains how to become a data ecologist, how this role differs from a data strategist and IT should not be in the driver’s seat for data ecology.