Exploring the Software Licensing Implications of Cloud Bursting
Jeanne Morain of Flexera Software explains implications for both software vendors and enterprises using “cloud bursting” in this post to the SandHill.com blog, Software Monetization Best Practices.
Your Cloud Solution Won’t Sell Here
Glenn Gow of Crimson Consulting Group points out that the cloud’s value proposition differs in various geographies and explains how to position cloud solutions more effectively in various markets geographic market in this post to the Sandhill.com blog, Best Practices: Software Marketing.
B2B Lead Generation – Buying Stuff is Easy; Fixing Problems is Hard
Jeff Ogden of FindNewCustmers.com explains how buying marketing automation is like dieting and shares 10 steps that are a more effective way to achieve B2B lead generation in this post to SandHill.com blog, Best Practices: Software Sales.
Data Visualization - The Medium is the Message
Shirish Netke at Saama and Ravi Kalakota at Alvarez & Marsal discuss new visualization technologies that give actionable intelligence on data in this post to the Sandhill.com blog, Voice of the Customer. In a separate post in this blog, they also discuss Practical BI – What CEOs Want from BI and Analytics.
Pay for Performance: A Marketing Ploy or a Real Strategic Advantage?
Natalie McCullough of ServiceSource discusses whether or not the pay-for-performance pricing model is really a competitive differentiator in this post to SandHill.com blog, New Era, New Thinking.
Poll: Challenges in Selling to the Midmarket
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The Latest Software Business News on SandHill.com
- Turning Heads – Infy becomes a startup, Google fills Microsoft coffers, JustOne Database emerges, foolproof antivirus proceeds, and other recent software news.
- Setting the Stage – Lawson shuts down, Intel ventures, Oracle touts BYOL, Japan beckons, VMware expands, and other recent software news.
VC Activity: Android-apps-for-PC startup BlueStacks raises $7.6M.
M&A Deals: Jive Buys Microsoft Office Collaboration Plugin OffiSync For Up to $30 Million.
Executive Moves: New executives announced at Epicor, MarkLogic, Red Bend, Sophos and other software companies.
Quotes of the Week
“Google’s Android seems the best thing that could have happened to Microsoft’s mobile efforts, ever.”
- Horace Dediu, Asymco’s Founder and Managing Director
“While Microsoft still hasn’t explained how they’re going to integrate Skype’s rickety peer-to-peer (P2P) infrastructure with its server-based Lync server or its cloud-based Lync Online, it’s on their to-do list. What isn’t on MicroSkype’s to-do list is supporting non-Microsoft owned and controlled platforms.”
- Stephen J. Vaughan-Nichols, ZDNet writer
This Week's Sponsor
Flexera Software is the leading provider of strategic solutions for Application Usage Management; solutions delivering continuous compliance, optimized usage and maximized value to application producers and their customers. Flexera Software is trusted by more than 80,000 customers that depend on our comprehensive solutions - from installation and licensing, entitlement and compliance management to application readiness and enterprise license optimization.
Find out more.
Software Pulse is a publication of SandHill.com, the online resource for software business strategy.
Publisher: M.R. Rangaswami
Editor: Kathleen Goolsby
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