Want a Better Customer Experience, Think Software Licensing: Try the “Out-of-Box” Experience
Cris Wendt of Flexera Software says software vendors are often interested in improving software licensing as a way to improve customer satisfaction, yet they don’t always know where to start. He advises following a 10-step process. The principles are equally applicable for a SaaS solution as for an on-premise solution, he adds. Read the 10-step process in this post to the Sandhill.com blog, Software Monetization Best Practices.
How to Choose the Best Social Media Objectives for Your Business
Debra Ellis of Wilson & Ellis Consulting discusses the negative impact when an objectives brainstorming session gets hit with a SWOT analysis or with social media factors and explains how to, instead, create objectives that are realistic, understandable, and measurable in this post to the Sandhill.com blog, Best Practices: Software Marketing.
Enabling the Changing Nature of Software Revenue
Join us tomorrow in this NetSuite webinar on Thursday, August 4, 2011, at 11:00 a.m. PDT (2:00 p.m. EDT). During this interactive webinar, you’ll hear from guest speaker Amy Konary, who covers the software licensing and subscription businesses at IDC, on how the nature of software revenues are changing and the criteria to consider as your business manages this change. James Jones, VP Business Planning and Analysis at Kana Software, will explain how these changes impact the market and their business and how NetSuite helps facilitate this change. Lastly, you’ll hear how, for over a decade, NetSuite’s SaaS solution has enabled its business as well as hundreds of organizations to successfully manage their subscription-based businesses, including public SaaS companies such as Cornerstone OnDemand and SuccessFactors.
Click here to register for the webinar.
Picking the Big Idea
Nilofer Merchant believes creative, entrepreneurial types of people are awesome idea generators, but creating focus can be challenging. Focus gives a better chance of chasing a dream personally or in the marketplace. Read her 10 steps for a fighting chance to ensure energy is directed to one’s dream in this post to the Sandhill.com blog, New Era, New Thinking.
POLL: ERP in the SaaS World
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The Latest Software Business News on SandHill.com
News Summary: Brand New – Prison break, Crowbar, brazenness, a shady software import scheme and other recent software news.
VC Activity: Fast-Growing BigCommerce Raises $15 Million.
M&A Deals: Vringo Announces Signing of LOI to Acquire and Merge Operations with Mobile Messaging Firm Zlango.
Executive Moves: New executives announced at Datameer, Entrust, Five9, SAP and other software companies.
Quotes of the Week
“Tablets and smartphones are quickly becoming the terminal of the current century. Enterprises are embracing the platforms in an aggressive fashion. It showcases the initial mistake that was made with this class of products where everybody figured IT wanted to manage it. What IT wants is to make use of these new platforms to manage other things. IT doesn't want any overhead, but they want this new appliance to be their window into managing their world. That's been the big shift we have seen in the industry in the last six months.”
- Rob Enderle, Principal Analyst at the Enderle Group
“I don't see too much slowing them down.”
- Giri Cherukuri, head trader for Oakbrook Investments, referring to Apple
This Week's Sponsor
Flexera Software is the leading provider of strategic solutions for Application Usage Management; solutions delivering continuous compliance, optimized usage and maximized value to application producers and their customers. Flexera Software is trusted by more than 80,000 customers that depend on our comprehensive solutions - from installation and licensing, entitlement and compliance management to application readiness and enterprise license optimization.
Find out more.
Software Pulse is a publication of SandHill.com, the online resource for software business strategy.
Publisher: M.R. Rangaswami
Editor: Kathleen Goolsby
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