Software Pulse

Business Strategy for Software Executives

November 27, 2006

Phillip Lay

ěEnterprise 2.0î: Ready for Prime Time, or Not Yet?

Why this new wave wonít cross the chasm as soon as you may think.

By Philip Lay, TCG Advisors

Echoing the phenomenon that is now commonly referred to as Web 2.0, ěEnterprise 2.0î (E2.0) is a name that encapsulates long-held aspirational goals for business and government organizations that wish to become truly responsive to their customers and partners using the most leading-edge information technologies available today.Ý Thus, concepts such as the ěreal-timeî enterprise, as well as advanced ěinter-enterprise collaborationî, finally become more achievable, at least in theory.Ý E2.0 is based on technologies such as open source software, utility computing (of which SaaS is perhaps the most concrete example today), and services oriented architecture (SOA), which in its earlier iteration in the late 90s was referred to as ěweb servicesî.Ý Furthermore, all three of these technologies are at different stages of evolution and market adoption.Ý

Based on the above arguments, Enterprise 2.0 represents a wave composed of trends and technologies, rather than a single, purchasable technology or product category.Ý Like all complex new waves -or ěparadigmsî - itís an odds-on certainty that Enterprise 2.0 will take at least another five to ten years to fully form.ÝÝ In all likelihood it will be adopted in parts by most customers, depending on the sequence in which individual components of this new class of offerings can form the basis of effective solutions to important business problems.Ý My purpose here is to comment on the adoption dynamics impacting this phenomenon, since this is my special area of expertise.


Mark your calendars for Software 2007

Software 2007, the industryís biggest vendor-neutral gathering will take place on May 8 and 9, 2007 at the Santa Clara Convention Center. Join 2,000 software CEOs, VPs, investors and experts for two action-packed days of vision, best practices and unparalleled networking opportunities. Visit to find out more.

Understanding Indiaís ěDNAî

Sharad Sharma Indiaís software industry growth is phenomenal and delivers wide-ranging impact on software vendors everywhere. No one understands this phenomenon better than software industry veteran, Sharad Sharma. In the debut post to his Blog, India DNA Talk, Sharad looks closer at the anatomy of new growth in India and finds four sectors ěRIPEî for concrete action.

The End of Solution-Based Selling

Customers are tired of buying ěsolutions.î The fact is that few buyers really understand what their problems are. This makes it difficult for a software solution to come in and solve them. Jeff Thull of Prime Resource Group says vendors must move to being considered ětrusted advisorsî in order to connect with customers. Read how to transition from being a solution seller to solution provider in this weekís post to the Blog on Sales & Marketing.

The Power of Immigrant Entrepreneurs

As the U.S. debates a new wave of immigration reform, the National Venture Capital Association releases a new study which demonstrates the power of immigrant executives to create successful companies in the U.S. Read the executive summary of ěAmerican Made: The Impact of Immigrant Entrepreneurs and Professionals on U.S. Competitivenessî and download the full report in this post to the Blog on Innovation.

Publish Your Perspectives!

The Blog wants your opinions. Send your thoughts on the enterprise software industry to and weíll publish them in our blog.

Free Summary Report from e2006 Conference

Last month, more than 150 software CEOs, investors and professionals gathered in Pebble Beach, Calif. for the ninth-annual Enterprise 2006 conference. The result? Tremendous insight on the current and future potential of the software industry. Read the Sand Hill Group/McKinsey & Co. report which summarizes the conference, available free at

From Global Trend to Corporate Strategy

The rapid speed of global change can overwhelm even the most astute executives. New research shows that companies who recognize and align with emerging business trends realize the greatest growth and profits. Learn more about how to take advantage of global trends in this article from The McKinsey Quarterly.

Donít Miss: LucidEra on the Radar

Imagine the intersection of on-demand and business intelligence. LucidEra debuted such an offering last week and promises significant improvements over todayís BI offerings, including better information in an easy-to-use format. Read SandHill.comís interview with CEO Ken Rudin on the genesis of LucidEra, what it offers other software vendors and what every software CEO needs to get a new company off the ground.

Poll: Does Software Lead or Follow?

Compared to other industries, is the software business better positioned to take advantage of emerging global business trends?
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Last week, readers named their choice for the CRM market leader.
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Parting Thought

ěHow far would Moses have gone if he had taken a poll in Egypt?î
ńHarry S. TrumanÝ Ý

Courtesy of Malcolm Kusher, The Kushner Group