Business Strategy for Software Executives
July 19, 2005
Energize Your Go-to-Market Strategy
Established vendors can improve new product introductions by taking a page from the startup playbook.
By Antony Awaida, StartLeap
Startups are famous for their ability to develop innovative products for emerging markets. In fact, many established software companies, eager to capture some of the advantages of their smaller brethrens, have created internal startups - sometimes called "Intrapreneuring" or "Spin-ins" - to send a few people "back to the garage" with the task of coming up with innovative products.
But established vendors who focus on product innovation alone often miss out on what may be the most important advantage of startups: their ability to quickly understand markets and deploy successful go-to-market strategies.
Poll: Oracle's Core Meltdown?
Last week, SandHill.com visitors gave their opinions about the vibrancy of California 's tech workforce.
The Next Big Thing
See what Mike Nevens thinks will be bigger than SOA, open source and software-as-a-service in a new Sandhill.com blog, "The Next Big Thing."
Larry Ellison's Version of "Survivor"
Vinnie Mirchandani takes issue with the Oracle founder's view of industry consolidation in a new post to the SandHill.com blog on software M&A.
China vs. India?
David Scott Lewis adds to the SandHill.com blog on China with a post evaluating the country's position as a software outsourcer to that of India.
New Pricing Perspectives
Don't miss last week's new SandHill.com blog on "The State of Software Pricing" with perspective from Erik Keller and Vinnie Mirchandani.
If you have a post for any of these topics or would like to suggest a new topic for the SandHill.com blog, email us.
Experience Software 2005 Podcasts and Video
The conference made news throughout the industry. Now hear what people are talking about. Major Software 2005 keynote presentations and panels are available online in video or Podcast format. Visit the Software 2005 post-conference page for presentations from all presenters and other post conference news.
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Send us your feedback on this newsletter and the SandHill.com site.
"In a time of rapid change, your experience can be your worst enemy."
Courtesy of Malcolm Kusher, The Kushner Group
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