Software Pulse

Business Strategy for Software Executives

March 24, 2009

Nilofer Merchant

Embracing a Reinvention Opportunity

By studying Carol Bartz' prospects as Yahoo's new CEO, executives across the technology industry can enhance their own reinvention strategies.

By Nilofer Merchant, Rubicon Consulting

For many of us in the tech industry, Yahoo is more than a company, it's a Silicon Valley icon. By putting in the kind of strong management Carol Bartz represents, I hope the board is signaling the company's intent to reinvent itself and thrive once again.

Since the days when I worked with Bartz at Autodesk, I have gone on to form a strategy consulting firm that is defined by the diversity and experience of its members. We're all tech industry veterans, and we each have unique perspectives on what it will take for Yahoo to succeed. Importantly, Yahoo's opportunities speak to opportunities that every tech firm faces. We believe that all new executives can learn from the experience Bartz is about to have.


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Excelosaurus: Is the Spreadsheet Facing Extinction?

Richard Tanler of eiVia takes an in-depth look at the state of the spreadsheet and what can be done to improve its functionality - and its life expectancy - in this post to the Blog on Enterprise 2.0.

Dealing with Information Overload in a Down Economy

Eyal Maor of ActionBase examines the challenge of today's executives to manage efficiently with document and email-based information exchange. Read his analysis in this post to the Blog, "Managing in the Downturn."

DON'T MISS: Cloud Computing Ecosystem Map v1.0

Troy Angrignon of Under the Radar takes a stab at mapping out the key players in the cloud computing landscape. Explore his cloud and share your feedback on this post to the Blog on Cloud Computing.

Publish Your Perspective! wants your opinions. Send your thoughts on the enterprise software industry to editor, Maryann Jones Thompson ( and have your opinions published on our site.

DON'T MISS: China and India: The Power of Complementary Cultures

Tarun Khanna says their common optimistic entrepreneurialism makes these two countries a formidable force. Read why in this article from The McKinsey Quarterly.

News Update: March Merger Madness

IBM-Sun headlines a week of M&A rumors; plus, Ellison embraces the cloud, SAP issues pink slips and Forrester handicaps SaaS apps. Read these stories and more software news of the week in the latest Software News Summary.

Poll: Yahoo's Biggest Opportunity?

What will be Yahoo's ticket to future success?
Take our Pulse Poll >>

Last week, readers speculated on whether Sales and Marketing integration is really the last frontier of enterprise software productivity.
Give us your opinion and see the results >>

More at

Amazon cloud gains traction for enterprise apps.
Read the most important enterprise software industry news of the week >>

Digital form application maker Canvas receives $750,000.
Monitor the latest software venture capital deals >>

Oracle to acquire Relsys.
Size up last week’s software M&A deals >>

Data warehousing vendor Dataupia named Tony Sirianni CEO.
See who’s made it to the top in our list of recent software executive appointments.

Send us your feedback on this newsletter and the site.

Parting Thought

“If you chase two rabbits, both will escape.”
— Unknown

Courtesy of Malcolm Kusher, The Kushner Group


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