SaaS Design Principle #1: Design SaaS to Manage the Full Customer Life Cycle User Experience
Paul Giurata of Catalyst Resources explains the rethinking involved in designing SaaS from a user’s life cycle perspective in this post to the SandHill.com blog, Voice of the Customer.
Improving Sales Efficiency and Productivity Crucial to Driving Revenue Growth
Phil Fernandez of Marketo says Revenue Performance Management (RPM) is a new category of apps, solutions and services that have the potential of making the previous CRM revolution look small by comparison. He discusses several aspects of RPM in this post to the Sandhill.com blog, Best Practices: Operations.
The Big O – Outcome Selling
Tom Pisello of Alinean shares insights on how B2B vendors can gain substantial advantages through outcomes-based sales and explains what makes outcomes selling successful in this post to the Sandhill.com blog, Best Practices: Software Sales.
Poll: Big Data Analytics
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The Latest Software Business News on SandHill.com
News Summaries: Competitive Advantages Changing – Empire builders, recalibration, and other recent software news.
VC Activity: Intacct Closes $12.3 Million in New Financing to Further Accelerate Growth.
M&A Deals: Microsoft buys business software maker Prodiance.
Executive Moves: New executives announced at Apperian, Microsoft, Rhomobile, Symform and other software companies.
Quote of the Week
“Those startups that wish to get big, in the Apple sense if not the Exxon, should begin leveraging collected data as a complementary revenue stream. ...The Age of Software was fun. Welcome to the Age of Data.”
- Stephen O'Grady, Red Monk
This Week's Sponsor
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Software Pulse is a publication of SandHill.com, the online resource for software business strategy.
Publisher: M.R. Rangaswami
Editor: Kathleen Goolsby
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