Driving Effectiveness - From Offer to Order
Cloud computing enables software companies to leverage marketing automation and grow their business.
By Barbara Angius Saxby, Accelent Consulting
Cloud Computing continues to generate new and innovative business opportunities not to mention, a great deal of enthusiasm. I was amazed that more than 19,000 people attended Salesforce.coms Dreamforce conference last month, packing the aisles of the event floor. One of the topics drawing the most attendees was marketing automation with system Integrators demonstrating one-click synchronization of marketing and sales processes and lead data.
As a business consultant who has worked with several of these solutions, I have been excited about the benefits they deliver when integrated with CRM systems. The buzz at Dreamforce validated my beliefs that marketing automation, as a Cloud-based solution, will deliver significant business value throughout the organization. In particular, it will allow executives to better manage the business from “Offer to Order.” Here are several ways in whichmarketing automation solutions, with analytics, can improve business efficiencies for CEOs, Sales VPs, CMOs, CFOs, and CIOs.
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Growing a Startup to a 100X Return
Javier Rojas of Kennet Partners interviews tech entrepreneur and wunderkind Gurbaksh “G” Chahal on his experience growing BlueLithium from a bootstrapped startup to a $300 million acquisition in this post to his SandHill.com Blog, “Return Leaders.”
DONT MISS: Driving Social Change
Last week, SandHill.com publisher M.R. Rangaswami interviewed two technology industry leaders on the power of “spiritual capitalism” and shared a first-person account of his recent visit to Indian NGOs that are changing lives for the people living at the “Bottom of the Pyramid.”
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Poll: Cloud Marketing Automation?
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More at SandHill.com:
Gartner to buy AMR Research for $64 million.
Read the most important enterprise software industry news of the week >>
Soasta raises a $10 million third round.
Monitor the latest software venture capital deals >>
IBM reportedly pays $225 million for Israeli security vendor Guardium.
Size up last week’s software M&A deals >>
Former HP SaaS VP Stephen Tsuchiyama named VP of sales for AccelOps.
See who’s made it to the top in our list of recent software executive appointments.
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— John W. Turk
Courtesy of Malcolm Kusher, The Kushner Group
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