The Pulse - A newsletter by Sandhill.com
October 12, 2016
This week's Pulse is sponsored by Gemalto
 
 
 

Data monetization strategy for new revenue stream

Lakshmi Randall

Lakshmi Randall
Principal Product Marketing Manager
Denodo

The ability to translate data into dollars is rapidly becoming a reflection of an organization’s ability to compete. This article discusses how organizations can begin the process of monetizing data. It provides an example of how one company monetized its data to create a competitive advantage.

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Amazon and Google battle over smart home

Chris Kocher

Chris Kocher
Founder and Managing Partner
Grey Heron

Google recently announced Google Home, its new smart home speaker and intelligent voice-recognition platform — and long-awaited substantive response to Amazon’s offerings. Welcome to the platform wars! In this article, read how virtual assistant platforms impact developers, consumers and innovation.

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Marketing automation trends on the horizon

Dipti Parmar

Dipti Parmar
Digital PR Strategist & Account Manager
Preceptist

As customers become better informed about brands, through the internet and social media, marketing technology continues to evolve, changing the way individuals and businesses collaborate and communicate. This article discusses trends on the horizon and three ways marketing automation keeps pace with them.

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Customer success vs customer acquisition

Shreesha Ramdas

Shreesha Ramdas
CEO
Strikedeck

Is customer success simply an expansion on the post-sale revenue model? This article discusses the role of CS, why any company that wants to grow should implement customer success practices and describes the job of a CS manager.

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Mobile application success strategy

Justin LeClair

Justin LeClair
Co-founder and Co-CEO
App Partner

The mobile applications marketplace is fiercely competitive. The best apps must stand out in meaningful ways to succeed. Every mobile app needs specific criteria to achieve this. Here are four best practices to implement for a business’s mobile app to thrive.

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This Week's Sponsor: Gemalto

 
 

GemaltoAbout Gemalto Sentinel Software Monetization

Gemalto, through its acquisition of SafeNet, is the market-leading provider of software licensing and entitlement management solutions for on-premises, embedded and cloud-based software vendors. Gemalto Sentinel is the most trusted brand in the software industry for secure, flexible and future-proof software monetization solutions.

 






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