Software Pulse

Business Strategy for Software Executives

February 21, 2005

Winning at SOA

John Hagel

Most enterprise software vendors have been slow to capitalize on the move to services-oriented architectures. Here's how to catch up.

By John Hagel, business consultant and author of Out of the Box

Services-oriented architecture is re-defining the entire enterprise software business. From products to sales strategies to vendor positioning, no stone will be left unturned as SOAs take hold across the corporate world. Surprisingly, most of today's software vendors have not taken the necessary steps to remain relevant in the coming era of SOA-driven enterprise computing. Read more >>

Launch Your Venture

It is difficult for a startup to rise above the noise at a trade show and have a successful launch. At Software 2005, the "Launch" program provides a very effective alternative. Our goal is to help you get the maximum exposure to the press, industry analysts and potential strategic partners and make your product/company launch into a story of its own. Only 16 companies will be carefully selected by a panel of advisors to participate in Launch. To find out more, click here.

Hiring in 2005?

The PeopleSoft Alumni Network can provide you with access to over 600 former PeopleSoft employees (and their friends) with no recruiting charges. Visit and click "For recruiters and employers" to send your job posting to the PeopleSoft Alumni Network.

What Keeps You Up at Night?

Click here to take this week's Pulse Poll: What's your primary concern about the health of the software industry? Last week, 54 percent of visitors said that IBM would win the SCO Group lawsuit.

Follow the Money

Find out which software companies received backing from major venture capitalists. Read the latest VC fundings at, courtesy of Venator Partners.

More at

Get performance benchmarks for your firm's 2005 plans.
Check out the CEO Outlook 2005 survey >>

See the latest software M&As >>

See the latest executive moves >>

Review the services directory >>

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Parting Thought

"Strategy and timing are the Himalayas of marketing. Everything else is the Catskills."
— Al Ries

Courtesy of Malcolm Kusher, The Kushner Group

Software 2005 Conference


Aztec Software

Horn Group provides communications services to technology companies at every stage of growth. Click here to find out more.


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