SandHill.com: Software Pulse

Business Strategy for Software Executives

March 17, 2009

Phil Fernandez

Conquering Enterprise Productivity’s Last Frontier

Aligning marketing and sales will deliver new efficiencies and increased revenue to today’s next-generation companies.

By Phil Fernandez, President & CEO, Marketo, Inc.

Every business is looking for ways to grow and thrive in today’s tough economy. In the past, technology has given businesses huge productivity bursts in areas like customer relationship management and enterprise resource planning. Have we exhausted all the business areas for productivity gains? Are we running as lean and efficiently as possible?

Not exactly. Most businesses only have to look to their current revenue-generating processes to find a significant potential for improved productivity. By addressing glaring inefficiencies in the Marketing and Sales relationship, businesses can grow revenues and cost costs, even in this lean climate. Revenue generation is the next, and perhaps last, major frontier for enterprise productivity gains.

Read more >>

Register Early and Save Big on the Enterprise Cloud Summit

Register by midnight March 31 and receive 40 percent off conference passes to the most important cloud computing event of the year: the Enterprise Cloud Summit. Held May 18-19 in Las Vegas, this conference presents powerful cloud innovations and solutions to influential IT buyers. Click here to register now and save!

A Map of the Cloud Computing Ecosystem

Troy Angrignon of Under the Radar takes a stab at mapping out the key players in the cloud computing landscape. Explore his cloud and share your feedback on this post to the SandHill.com Blog on Cloud Computing.


Another Billion-Dollar ISV: The Debate

Last week, SandHill.com’s M.R. Rangaswami wrote an opinion piece questioning industry leaders about whether a future software company could hit $1 billion in revenue like Salesforce.com recently did. The community debate that followed is compiled in this post to the SandHill.com Blog, “New Era, New Thinking.”


Publish Your Perspective!

SandHill.com wants your opinions. Send your thoughts on the enterprise software industry to SandHill.com editor, Maryann Jones Thompson (maryann@sandhill.com) and have your opinions published on our site.


China and India: The Power of Complementary Cultures

Tarun Khanna says their common optimistic entrepreneurialism makes these two countries a formidable force. Read why in this article from The McKinsey Quarterly.


News Update: Happy Birthday Web

The Web celebrates 20; plus, Obama's CIO's troubles, AOL's new CEO and new virtualization moves. Read these stories and more software news of the week in the latest SandHill.com Software News Summary.


Poll: Enterprise Software’s Last Frontier?

Is sales and Marketing integration really enterprise software’s last frontier?
Take our Pulse Poll >>

Last week, readers commented on whether there could be another billion-dollar ISV.
Give us your opinion and see the results >>


More at SandHill.com:

Linux is gaining strength in the downturn.
Read the most important enterprise software industry news of the week >>

Is cloud computing stealing dollars away from SOA?
Monitor the latest software venture capital deals >>

Potential bidders step up for Satyam of India.
Size up last week’s software M&A deals >>

Open source provider Acquia named Tom Erickson CEO.
See who’s made it to the top in our list of recent software executive appointments.

Send us your feedback on this newsletter and the SandHill.com site.


Parting Thought

“You don't drown by falling in the water. You drown by staying there.”
— Anonymous

Courtesy of Malcolm Kusher, The Kushner Group

THIS WEEK’S SPONSOR

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