The Pulse - A newsletter by Sandhill.com
October 26, 2016
This week's Pulse is sponsored by Gemalto
 
 
 

Application architecture design tips for the cloud

Vadym Fedorov

Vadym Fedorov
Solutions Architect
SoftServe

How can you design a flexible and scalable application architecture for the cloud? This article discusses important tactics to ensure you utilize all the attributes of the cloud.

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Innovation management software aligns strategy

Ludwig Melik

Ludwig Melik
CEO and Founder
Planbox

Many companies still rely on primitive or built-in solutions to choose which ideas to develop and pursue as projects. This article discusses the top six causes for innovation project failure and how to address these challenges and align with corporate strategy by using innovation management software.

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Advice for investing in martech solutions

Peter Reinhardt

Peter Reinhardt
Co-founder and CEO
Segment

How are martech solutions evolving, and what is driving the way this software is changing? What is its impact on customer data? In this interview, the co-founder and CEO of Segment shares insights for the direction of sales and marketing software and advice for CEOs about investing in martech solutions.

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Key to real time access to actionable information

Prem Talreja

Prem Talreja
Advisor
The Fabric

There is no shortage of data in companies today, but there is a gap in processing data into actionable information. This article discusses five reasons the lack of information flow is stunting your company’s growth and advances in technology that will enable access to actionable information in real time.

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How can big data be misunderstood and misused?

Kayla Matthews

Kayla Matthews
Technology Journalist

Using hidden algorithms within big data to solve problems allows you to decipher various trends and patterns on a gigantic scale. But to what extent should you believe or apply the results of these mysterious mathematical models? This article discusses how big data can be misunderstood and misused.

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Excel vs. cloud collaborative solutions

Alex Yakubovich

Alex Yakubovich
CEO
Scout RFP

Excel has its place in tactical business functions but doesn’t have the range to be the strategic backbone of enterprise operations. Here are four examples of strategic business segments that have replaced Excel dependency with operational cloud solutions and empowered the rest of the enterprise in the process.

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Events

 
 

Developing great technology isn’t enough for the IoT

DC predicts 30 billion “things” will be connected to the IoT by 2020. It’s an incredible opportunity, especially for device and software manufacturers. New service, subscription and recurring revenue models will extend and replace product sales to increase profitability. The IoT will demand connectivity, platforms, applications, secure hardware and supporting services.

Developing great technology is no longer enough. In IoT, recognizing potential new business models and monetizing them are critical. Only the companies that can make this transition to a new, more interconnected world will secure their future.

Join us at LicensingLive! Nov. 1-3, 2016, in Cupertino, California and listen to Chris Kocher, founder and managing director, Grey Heron, and a panel of experts talk about the opportunities, challenges and best practices for monetizing in the IoT.

Register here.

 
 

This Week's Sponsor: Gemalto

 
 

Penny Wise, Pound Foolish: The Fallacies of Choosing to Build a Software Monetization System (Frost & Sullivan white paper)

GemaltoSoftware licensing and monetization (SLM) systems are designed to safeguard software-powered products from rampant piracy and counterfeiting and streamline the business transaction process. The profitability and growth of software businesses hinge significantly on getting the monetization components right. However, too many software publishers believe that an investment in software management systems is an option rather than a business-critical imperative. This is because under-licensing of software or sub-optimal back-office operations do not manifest as explicit bottom-line expenses, while the costs of commercial SLM systems are real and tangible. Frost & Sullivan research finds that misplaced mindsets regarding the high perceived cost of a commercial licensing system and the low perceived complexity of building it in house lead nearly half of software companies to choose to build instead of buy their SLM system.

Download the white paper.

 






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