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Business Strategy for Software Executives |
July 24, 2006 |
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Innovation through Co-CreationThe next era of business needs will require software vendors to work together with their customers in order to deliver business value and innovation.By Dr. CK Prahalad Innovation has long been the cornerstone of the software industry. Yet today, few customers would venture to call their enterprise software vendors "innovative." The reason is that most software vendors have gained a reputation of being slow moving and intractable in their business methods. This perception holds true even as innovative technologies, business models and processes are taking hold throughout the software business. Today, enterprises are changing the ways they think about innovation in their business. That's why software vendors need to change as well - in order to support their customers better. By working closely with their customers, software vendors can co-create value and deliver innovation that will form the basis for a competitive advantage and mutual success.
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Give Small Vendors a Chance!
A Cross-Country View from
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Hear C.K. Prahalad on Emerging EcosystemsThis week, the keynote address by legendary business thinker, Dr. C.K. Prahalad, joins the list of Software 2006 speaker podcasts. Visit the Software 2006 podcast page and hear from the likes of Ray Lane, David DeWalt of EMC and Thomas Kurian of Oracle. |
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— Carl Wood
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