Explore Sand Hill Topics: CIO perspective

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“Fortune 500 CIO” Is Not a Target Market

Treating the CIO buyer as a single, homogeneous demographic is a ridiculously ineffective and costly way to build relationships and drive revenue growth. There are actually four distinct CIO types, each with different motivations for buying IT.

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XBRL and Interoperability: How Standards-Based Technology Creates Value

XBRL (eXtensible Business Reporting Language) format creates a lot of value for organizations. It facilitates exchanging business information between business systems and supports initiatives to enter new markets. It may also be one of the first embodiments of a semantic Web.

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