Author user photo

The Cloud is Shifting Power from Vendors to Channel Partners

Jeffrey M. Kaplan, Managing Director - THINKstrategies

Why is the demand for cloud solutions fueling market opportunities for systems integrators and other service-oriented channel companies while threatening market power of some large software vendors?

Author user photo

How AppGlu’s Mobile App Management Tool Helps Companies Keep Users Engaged After Launch

Adam Fingerman, CEO, Founder - AppGlu

AppGlu’s mobile platform allows companies to update their app’s content without re-engaging with their app developers. The CEO also discusses the biggest mistakes startups make and offers advice regarding product development.

Author user photo

What Does It Take to Sell Cloud Services to SMBs?

Jeffrey M. Kaplan, Managing Director - THINKstrategies

Selling cloud solutions to SMBs has historically been delegated to tech channel partners. However, the cloud business model has created a new set of challenges raising questions about whether channel companies can meet today’s demands.

Author user photo

What’s Your Appetite for Vertical Marketing? Five Strategic Steps to Going Vertical

Glenn Gow, Founder - Crimson Marketing

Developing a new marketing and channel strategy is critical for a new vertical marketing plan. Here are some best practices.

Author user photo

Avoid Go-to-Market Strategy Pitfalls: Advice from Former Monster.com President

Steve Pogorzelski, CEO - ClickFuel

Beating the competition to market comes at a cost. Here are six pieces of advice that will ensure your startup is ready to go to market.