Why is the demand for cloud solutions fueling market opportunities for systems integrators and other service-oriented channel companies while threatening market power of some large software vendors?
AppGlu’s mobile platform allows companies to update their app’s content without re-engaging with their app developers. The CEO also discusses the biggest mistakes startups make and offers advice regarding product development.
Selling cloud solutions to SMBs has historically been delegated to tech channel partners. However, the cloud business model has created a new set of challenges raising questions about whether channel companies can meet today’s demands.
Developing a new marketing and channel strategy is critical for a new vertical marketing plan. Here are some best practices.
Beating the competition to market comes at a cost. Here are six pieces of advice that will ensure your startup is ready to go to market.