By Kathleen Goolsby, Editor, SandHill.com

What competitive moves will Oracle make in 2012? Why will management of applications across platforms emerge as a significant competitive battleground? Will Microsoft gain much market share with its new smartphones? What impact will the U.S. 2012 elections have on the software world? In this article several industry commentators share their predictions on the biggest competitive battlegrounds in the software ecosystem in 2012.

View this webinar to see the urgency of the classic make vs. buy decision for technologies within their "application stack" or service.

• Hear from industry expert, Tony Baer, Ovum and learn how Endeca, a leader in search and business intelligence technologies, has benefited from embedding third-party data integration software.
• See how an OEM strategy can reduce the costs and risks of software development and deployment, increase productivity and greatly enhance competitive advantage.

Click here to view a replay of the webinar now.

By Tom Pisello, Chairman and Founder, Alinean

Business units often work “outside the system” to procure the applications they need to succeed, boosting what is commonly known as “Shadow IT.” Fueling the rogue spending are the ease with which SaaS applications can be procured and delivered, and the proliferation of mobile devices, which have proven more difficult to govern.

Here's how to fight back by leveraging enterprise application stores.