Business Strategy for Software Executives
March 6 , 2006
CEO Strategies for Building Value
Leaders of young, successful software companies share best practices on innovation, funding, marketing, leading - and getting out of the way.
By Maryann Jones Thompson, Sand Hill Group
The excitement of running a fast-growing software company is infectious. The fulfillment of creating a brand new product. The enthusiasm of the team. The satisfaction of solving customer problems. Each day brings new opportunities, challenges – and lots of hard work.
Today, a number of impressive private software companies are gaining attention as the industry emerges from the downturn. These companies boast disciplined leaders who can maintain focus, drive growth and ensure customer satisfaction.
At Software 2006, twenty executives from these companies will detail their companies’ achievements as part of the Software Showcase, which highlights innovative and successful vendors. SandHill.com spoke with several CEOs who will be presenting at Showcase.
These Showcase CEOs shared their advice and strategies for building value in emerging software companies today.
Why Crossing the Chasm Still Matters
Fifteen years after its publication, Geoffrey Moore's technology marketing bible empowered the marketing of an entire industry (read Geoffrey Moore's recent SandHill.com oped, "Top 10 Innovation Myths"). Steve Martin, author of Heavy Hitter Selling, presents three reasons why Crossing the Chasm remains relevant today in this week's post to the SandHill.com Blog on Sales & Marketing best practices.
Enterprises Need to Ensure Effective User Adoption
Many IT investments are underperforming in enterprises today. Software is no exception. Chris Dowse of NeoChange explains why enterprise managers and software providers need to place a heightened importance on the people that implement and use software. Read Chris' analysis in this week's post to the SandHill.com Blog, New Era, New Thinking.
The SandHill.com Blog is ready for your perspectives. We publish insightful strategy and opinion pieces by a variety of software executives, analysts and professionals. If you would like to contribute a post, email firstname.lastname@example.org.
Leading Change: An Interview with P&G's CEO
Transforming a large organization is a delicate task. Alan G. Lafley discusses how to stretch a company's aspirations without overpromising in this interview with The McKinsey Quarterly on change management best practices.
Listen In! New SaaS Podcast Online Now
Software as a Service is bringing sweeping changes to the industry. Learn more about the important implications and the resulting investment opportunities in a new podcast from SandHill.com, “SaaS Comes of Age.” SandHill.com publisher M.R. Rangaswami hosts a lively discussion with Gordon Ritter, general partner at Emergence Capital Partners, Michael Topolovac, CEO of Arena Solutions and Joe Kraus, CEO of Jotspot. Listen now >>
Poll: Europe as IPO Leader?
Last week, SandHill.com readers gave their opinions on what Salesforce.com’s strong quarter means for the future of on-demand apps.
More at SandHill.com:
Compliance spending to reach $28 billion by 2007.
Archivas receives $12 million.
BEA Systems buys Fuego.
Taneli Otala named co-CTO at MySQL.
Send us your feedback on this newsletter and the SandHill.com site.
“Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.”
Courtesy of Malcolm Kusher, The Kushner Group
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SandHill.com is published by Sand Hill Group, which provides investment and management advice to emerging leaders in the $600 billion enterprise software, services and solutions market. Sand Hill Group produces the Software and the Enterprise series of conferences for industry executives, and authors research reports on cutting-edge technology topics.