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Social Analytics and Intelligence: More than Just Social Monitoring Tools

This article from Hypatia reveals study insights including important metrics for measuring the effectiveness of social media analytics efforts and actions planned to circumvent metrics and ROI challenges.

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Productizing Customer Success in the Cloud

Who’s responsible for customer success within a SaaS company and what software solutions monitor/manage this function? Here’s how a new set of SaaS vendors is attacking this problem.

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ISV Migration to the Cloud via Managed Services

Here’s how software vendors can move their applications to a cloud or SaaS model without cannibalizing their installed base of perpetual license customers.

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AWS vs. Google Compute Engine — Who Trumps Whom?

Google Compute Engine has finally arrived and is available broadly. Which should you go with? Here are four important considerations.

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