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Contextual Marketing 2.0 for Telcos is More Than Marketing

Pravin Vijay, Director-Marketing - Flytxt

More dimensions are being added to contextual marketing, especially with big data, fast data and advanced analytics coming into the mainstream, allowing communication service providers and telcos to stay relevant to subscribers.

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Overcoming the Digital Business Disconnect

Joan Wrabetz, Chief Technology Officer - QualiSystems

C-level executives often can’t agree on who is responsible for what when it come to a digital business transformation. This article discusses strategies and avoiding roadblocks during the process.

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Three Business Requirements for the Connected Age

Suresh Balasubramanian, CEO - LiveHive

Internet-connected devices produce huge volumes of data. To harness this data tsunami for competitive advantage, organizations are creating new ways to apply technology to ensure insight and agility.

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How to Win in the Emerging Value-Added Content Market

Tim Baskerville, President - HG Data International

The core values of the value-added content market are creating new partnerships, service providers and M&A deals. How can you acquire your portion of the new galaxy emerging from data’s Big Bang?

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Software CEO / CFO Outlook 2015: On the Customer Success Road in a Perfect Storm

This report on findings in Sand Hill Group’s Software CEO / CFO Outlook 2015 study provides a detailed look at the industry’s hyper growth and the forces now shaping the industry’s future.