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How MDM Improved Customer Satisfaction and Reduced Costs at Advance Auto Parts

Christophe Marcant, Vice President of Product Strategy - Stibo Systems

A large automotive parts retailer achieved five challenging objectives by leveraging this multidomain master data management (MDM) platform.

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The ROI That Matters

Dalia Asterbadi, CEO and Founder - realSociable

In the world of Big Data, there is an increased need for “rich data.” Here is advice on focusing on meaningful sales leads with the right data and avoiding a mentality that sabotages ROI.

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Overview of Ireland’s Cloud and Big Data Landscape

Barry O’Dowd, SVP of Emerging Businesses Division - IDA Ireland

In addition to the fact that the temperate climate is ideal for data facilities, what makes Ireland the best little country for Big Data?

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Selecting a Chief Analytics Officer — You Are What You Analyze

Shirish Netke, President and CEO - Amberoon Inc. & M.R. Rangaswami, Co-Founder & CEO - Sand Hill Group

Addressing organizational and cultural changes necessitated by Big Data initiatives requires a Chief Analytics Officer at the table. So how do you select a CAO?

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Trends in Managing Digital Marketing Data with an Enterprise Tag Management Platform

Jeff Lunsford, CEO - Tealium

This Web-based service for managing third-party website data tags improves marketing operations and campaigns and Big Data initiatives.