ThePulse Software - Cloud - Mobile
Cloud Computing SAAS Mobile Big Data Sales & Marketing Leadership
This week's issue brought to you by: SafeNet

Big Data Anatomy and Market Evolution

Peter Auditore

How is the Big Data market evolving? Peter J. Auditore, principal researcher at Asterias Research, and George Everitt, Applied Relevance CEO, explore Big Data from the perspectives of technology, emerging technologies, challenges to organizations and individuals, the overall market, its business value and social media. Also included are some seminal insights from this year’s first Big Data Boot Camp and a Big Data survey.

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Single Page SaaS App?

Paul GiurataShould you design your SaaS or Web application as a Single Page Application? Paul Giurata, managing partner for Catalyst Resources, says yes, if you want greater user engagement and higher productivity for completing tasks or interactively exploring data.

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SugarCRM Funding Insight

Jeff KaplanWhat is the significance of SugarCRM’s new round of funding from Goldman Sachs and the timing of the funding? Jeff Kaplan, managing director of THINKstrategies, discusses the implications for the software industry and corporate decision makers buying CRM systems.

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Mobile Sales CRM Tool

Matt MacKayWhat issues do customer relationship management providers and sales teams need to address to succeed in the growing CRM market? Matt MacKay, CEO of Surge Software, talks about four issues and discusses SurgeHub, an application that supports the entire mobile sales process.

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Mfg Price Optimization

Neil LustigManufacturers have long leveraged tech to optimize supply chain management and procurement processes. Vendavo CEO Neil Lustig explains how recent advancements in cloud and Big Data are spurring a similar evolution on the sales side and how using machine analytics can maximize profits.

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Critical Metrics for Benchmarking SaaS Company Success


Menchmarking Saas SuccessYou’re invited to an exclusive event for software companies, Critical Metrics for Benchmarking SaaS Company Success, on Thursday, September 19, at The Rosewood Sand Hill in Menlo Park, featuring Ron Gill, CFO of NetSuite, Lauren Kelley, CEO and Founder of OPEXEngine and SandHill’s MR Rangaswami.

Today’s most successful software companies are leveraging new revenue models to effectively monetize and drive value. But new revenue models, especially the recurring revenue model, require understanding and adopting a new set of metrics to measure performance. At this complimentary executive breakfast, you will have the opportunity to network with other C-level executives and learn from SaaS industry leaders how to:

  • Understand the critical metrics needed to evaluate the success of your SaaS/software business
  • Gain real-time visibility across finance, sales and service with role-based KPI dashboards
  • Adapt your business to the world of recurring revenue through best practices and learnings from cloud industry veterans
  • Benchmark your SaaS or on-premise software business with standardized metrics

RSVP here. If you have questions regarding this event, please email


This Week's Sponsor: SafeNet


SafeNetWebinar: How the Software Industry is Evolving to Meet Customer Usage Expectations

Today’s enterprise software consumers are demanding flexibility in how they purchase software — they want licenses assigned to users and not machines, they want shorter term commitments, and they want the pricing models to tie to the true value of the application.

Join us on September 17 at 11 a.m. ET/8 a.m. PT for a free webinar, featuring IDC’s Amy Konary, research vice president, software licensing, provisioning and delivery. In this session, moderated by TMCnet, Ms. Konary and Todd Steel, senior product manager at SafeNet, will discuss how to leverage pricing, packaging, licensing and usage collection tools and techniques to deliver a truly next-generation software consumption experience without having to re-invent your offering as a service.

Register Now!