8 Golden Rules for the Indian Market

Software vendors need to carefully consider their first moves when entering the lucrative Indian market.

By Srikant Sastri, Solutions

The Indian market has been attracting a lot of attention from software marketers. Since liberalization started around a decade ago, India has seen a large number of multinational corporations entering the Indian market. It isn’t surprising given the strength of the Indian economy and the large middle class.

While software companies struggle to reach double-digit growth in developed, Western markets, India holds an alluring appeal. Some of the larger software companies such as Microsoft, Oracle, SAP, Symantec IBM – have been present in India for many years, and now derive up to 3 percent of global revenues from India.

For software companies entering the Indian market today, there are 8 Golden Rules to follow. These rules are based on experiences of companies which have already entered the Indian market and have been successful in their endeavor.

3 Reasons to Register Today for Software 2006

Software 2006 promises to be the single most important event of the year for software business leaders. The conference theme – Unifying the Ecosystem – will fuel productive debate about software industry challenges and solutions. Here are three reasons to register now.

Industry-shaping keynotes by software leaders such as Ray Lane (Kleiner Perkins), CK Prahalad (University of Michigan), Shai Agassi (SAP), Dave DeWalt (EMC) and S. Ramadorai (TCS).
Opportunities to network with 2,500 software CEOs, VPs, CIOs, investors, media, analysts and other professionals.
An earlybird registration rate of $1,195 which allows you to bring two colleagues to the conference – a $1,595 value - at no extra charge for attendees registering before Dec. 31, 2005.

It all happens April 4-5, 2006 at the Santa Clara Convention Center. Find out more at www.Software2006.com.

Nsite on the Radar

Watch Web Services in action: Nsite’s on-demand, channel management solutions leverage that technology. They seamlessly connect to Salesforce.com and other applications and deliver visibility into sales channels for their clients. Really. Read more in this month’s SandHill.com Radar which profiles of software industry players we’re keeping an eye on.

Showcase Your Company at
Software 2006

Innovation is alive and well in the software industry. Software 2006 will present the evidence as part of Software Showcase. Five companies will present their most compelling offerings in four areas: Open Source, Security, Enterprise New Media, and Social Entrepreurship.

To nominate your company as a Showcase presenter, email showcase@sandhill.com. Visit the Showcase page to find out more information.

Ensuring Successful M&As

Any executive who has lived through an acquisition will underscore the importance of post-merger integration. A new analysis piece from The McKinsey Quarterly provides tips on how to properly execute this critical phase. Read it through SandHill.com.

Read more software-related stories from The McKinsey Quarterly on our Insight page.

Poll: Software Story of the Year?

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More at SandHill.com:

McKinsey pegs offshoring market at $300 billion.
Read the most important enterprise software industry news of the week >>

3am Labs receives $10 million.
Monitor the latest software venture capital deals >>

Earthlink buys New Edge Networks.
Size up last week's software M&A deals >>

Alain Pechon named CEO of Arkeia.
See who’s made it to the top in our list of recent software executive appointments >>

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Parting Thought

“The problem is not that there are problems. The problem is expecting otherwise and thinking that having problems is a problem.”
— Theodore Rubin

Courtesy of Malcolm Kusher, The Kushner Group