Business Strategy for Software Executives
May 22 , 2006
5 Paths to Software Growth
Industry growth will depend on replacing the narcissistic philosophies of software product development with an approach that incorporates the world outside of finance and IT.
By Brian Sommer, TechVentive
Thereís uneasiness in the software industry today, especially in the application software space. Lots of people are working on application software today. Open source, offshore developers, SOA and middleware are being used to re-invent old applications but the results will doubtlessly be very similar to todayís offerings. And, this is creating the uneasiness.
The problem is that software developers are wearing blinders. Their inability to look beyond the historical realm and functionality of enterprise software is leading them to develop the same kind of solution year after year, decade after decade.
For software companies to be seen again as leaders of innovation, they need to advance beyond the limited vision the blinders have left them. They need to rethink who they build applications for and how they can expand the universe of value-creating opportunities for every potential user. And, this means that the industry must say goodbye to its narcissistic tendencies and follow new product paths to growth.
Partying Like It Was 1999
The Software Critic, Erik Keller, reports from SAPís SAPPHIRE event ñ and boy, what an event it was. The applications giant threw a fantastic party yet managed to stay ìon messageî ñ an case study of best practices for any software vendor aiming to get its moneyís worth from a user conference. Read Erikís tips for success in this weekís post to his SandHill.com Blog.
SAP: We Will Neuter You
At SAPPHIRE ’06, staying on message meant convincing SAP users that IT complexity is bad, integrated suites are good, and upgrading to SAP was the answer. In light of the conference, The Software Critic assesses the power and potential of SAP’s strategy.
And finally, Erik applauds SAP for bringing together the blogging community at SAPPHIRE and wonders what the results will be.
The New World of Enterprise Sales 2.0
Software buying hasn’t just changed, it has undergone a 180-degree shift. Antony Awaida of StartLeap examines the new way companies buy software and why it spells opportunity for todays software startups. Read his perspective in this week’s post to the SandHill.com Blog on Sales & Marketing Best Practices.
Publish Your Perspective!
The SandHIll.com Blog wants your opinions. Send your thoughts on the enterprise software industry to firstname.lastname@example.org and weíll publish them in our blog.
Don’t Miss McKinsey on Improving the Efficiency of Finance
It’s difficult to imagine but the finance department may be one of the most inefficient departments in the company. The McKinsey Quarterly takes a look at how to run a leaner finance department and the impact such a move can have on company performance in this week’s article from the journal.
Poll: Who Will Buy SAP?
Last week, SandHill.com readers gave their opinions on whether consolidation is hurting the future of the ecosystem by prematurely eliminating small, best-of-breed vendors.
More at SandHill.com:
VC Tom Perkins resigns from HPís board.
Metatomix receives $11.3 million.
Microsoft buys Whale Communications.
Cognos names Les Rechan as COO.
Send us your feedback on this newsletter and the SandHill.com site.
“People seldom improve when they have no other model but themselves to copy after."
Courtesy of Malcolm Kusher, The Kushner Group
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