The Pulse - A newsletter by
May 6 2015
This week's Pulse is sponsored by Gemalto

CIO Tip: Use TBM to Align IT and Business

Sunny Gupta

Sunny Gupta
Co-Founder, President & CEO

The relationships between businesses and their IT organizations have not fared well in recent years, due to a drop of executive confidence in IT. This article discusses how CIOs can use technology business management (TBM) to align IT and business.

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Hadoop Security Implementation Tips

Tripp Smith

Tripp Smith
Clarity Solution Group

Hadoop security components are rapidly evolving to simplify deployment and management as well as introduce new features to meet strict security compliance requirements. This article discusses the requirements of effectively implementing secure Hadoop for enterprise data management.

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Sales Technologies: The New Billion Dollar Baby

Suresh Balasubramanian

Suresh Balasubramanian

Changes to the B2B buying experience have dramatically impacted sales organizations and are driving the need for repeatable processes and a need for increased personalization in the selling process. This article discusses sales tools that address these needs.

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Security Software Becoming Killer App

Steve Morgan

Steve Morgan
Founder and CEO
Cybersecurity Ventures

Read why IBM Security is listed high on the Cybersecurity 500 list of the world's hottest and most innovative cybersecurity companies. This article also includes information about trends in security software solutions.

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Wi-Fi Expectations: Unlimited Simplicity

Gary Griffiths

Gary Griffiths
President & CEO

There are millions of Wi-Fi hot spots around the word – yet hardly the simple, hands-off, invisible experience we expect from cellular data. This article discusses three factors creating a new tide in consumer expectations for Wi-Fi.

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Highlights of Cybersecurity Market Report

Don’t miss these excerpts from the Q2 2015 Cybersecurity Market Report highlighting some of the trends and growth sectors within the cybersecurity industry. Highlights include information on software security tools, mobile security spending, market size and other topics.

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IntacctLive SandHill Webcast on State of Software Industry – May 19

SandhillRegister now to join M.R. Rangaswami of SandHill, Rob Reid, CEO of Intacct, and a panel of software industry executives for a live webcast discussing some of the key findings in our recent survey of software CEOs and CFOs on the state of the software industry and how companies are adapting to changing conditions. Join us for this first time that we reveal the survey findings.

WHEN: May 19, 11:00 a.m. (PT) / 2:00 p.m. (ET) 

You are invited to learn what your colleagues think about:

  • The business outlook for the next 12 months
  • Three factors that are expected to drive growth
  • Key metrics companies use to track their business
  • How the Internet of Things is impacting software businesses
  • The pace and change of innovation that is creating a perfect storm

Attendees will receive a free copy of the full report on the CEO / CFO Outlook study (a $300 value).

Register now!

Announcement now has a company page on LinkedIn! Click below to follow us so you won’t miss any news or insights we publish there. And be sure to add your comments and join the discussions. Sandhill on Linkedin


This Week's Sponsor: Gemalto



Getting Executive Buy-In for a Software Monetization Solution

5 tips for a software monetization champion when looking for executive buy-in:

  1. Take into consideration the shortfalls in your current homegrown licensing solution, but don’t focus on those issues. Talk about the ability to offer new business models like subscription-based licensing, for example, to attract new customers.
  2. Talk about the areas where software monetization can extend functionality beyond licensing and entitlement to improve the business. For example, being able to collect detailed usage data will enable product management to create better products, reach new markets and safeguard existing revenue.
  3. A unique advantage of a software monetization solution is that it can allow you to provide a well-designed self-service portal that can increase customer satisfaction by creating a unique customer experience and lowering the TCO. The ability to tightly integrate with back-office systems (CRM or ERP) improves operational efficiencies and allows your end users to get what they need when they need it.
  4. In addition, a licensing portal can add more value in support of customer care by providing them with the ability to extract customer intelligence and process information real time.
  5. A software monetization solution isn’t an all-or-nothing proposition. You can start with licensing and entitlement, monetize one product at a time and then expand your strategy across your entire portfolio.
To learn more about how to get executive buy-in for a software monetization strategy, email for more information.

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