Business Strategy for Software Executives
December 5, 2005
10 Challenges for Software CEOs
As the industry evolves, vendors must ask themselves tough questions about their current operations - and be ready to act on the answers.
By Gordon Brooks, Symphony Services
Given the fast-paced and dramatic evolution of the software industry, what are you doing to re-engineer your company's business at the same pace? In just a few years, will you be capable of producing an increased number of better-quality products for 50 percent of what it currently costs to produce them?
Your competition will - both your traditional challengers and upstarts you've not yet heard of.
CEOs need to challenge themselves to ensure their companies are ready to adapt to the new world of software and remain competitive. Here are ten questions to ask yourself to start this soul-searching.
What's Microsoft Thinking?
Redmond's new server pricing structure took effect Dec. 1. Nilofer Merchant of Rubicon Consulting says the new model will result in a bigger footprint for Microsoft in the enterprise. Read more in this week's post to the SandHill.com Blog on Megavendors.
Back to the B2B Basics
Positioning of enterprise software products requires a thorough understanding of customers, competition and channel. Lawson Abinanti presents the second half of the software marketing basics in this week's post to the SandHill.com Blog on Sales & Marketing.
Share your insight on the software business. Email email@example.com with your submissions to the SandHill.com Blog.
Software Pulse Archives Now Online
As we approach our one-year anniversary, the Software Pulse archives are now live on SandHill.com. Check the list and be sure you didn't miss an issue!
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